We Helped a Local Wine Tasting Tours Company in California Increase Bookings by 64%

Napa Sonoma Wine Tasting Drivers

Napa Sonoma Wine Tasting Drivers is a company that provides chauffeured transportation services for wine tasting tours in the Napa and Sonoma Valleys.

The Brief

They wanted to increase their online presence and reach more potential customers, so they hired us to help them with their digital marketing strategy.

Web Design Albany was asked to help enhance the local visibility of Napa Sonoma Wine Tasting Drivers and attract more customers.

wine tasting sonoma

What We Did

A comprehensive plan for web design, content creation, and SEO was implemented to reach the goal of increased traffic, conversions and bookings.

The team started by designing a website that features high-quality visuals, keeps visitors engaged with the content and encourages traffic flow around the business’ products and services. To position the company at the forefront of its industry, Web Design, Albany made sure that the website is easy to navigate — featuring an intuitive interface. They also ensured compatibility with various devices, from desktop computers to mobile phones, so customers can access them anywhere they go.

Content creation is essential in boosting customer engagement and achieving better rankings on search engine results pages (SERPs). So, we created content that is rich in keywords and relevant to the target audience. We also optimized existing content with SEO techniques, such as meta tags, alt text, and internal linking. The content covered anything from seasonal wines available at different vineyards, suggestions for choosing a tour or driver, all the way to tips on pairing food with different selections of wines or wine tastings in Napa and Sonoma Counties.

As important as it is to have compelling written content — visuals played an important role in driving potential customers in. From photos of vineyards and past events held by Napa Sonoma Wine Tasting Drivers; all images were specifically optimized with sized-down file sizes that would prevent slow loading times while still maintaining quality throughout users’ journey through the site.

In terms of local SEO, we made sure to include local keywords and phrases in the content, as well as optimize the website for local search engine results. This included creating a Google My Business page and listing the business on other local directories.

The Results

The results of our digital marketing effort were remarkable. Napa Sonoma Wine Tasting Drivers saw an increase in website traffic, organic search rankings, and conversions within the first few months of the campaign.

They were also able to reach more potential customers and expand their customer base.


Organic Traffic

After Web Design Albany's service I questioned why I didn't call them soon. Highly recommend to anyone looking to re-vitalize their webpage!

Simon B

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