How We Increased a London Based Medspa’s Traffic and Revenue by 45%
Global SEO Lead, London Lip Clinic
London Lip Clinic is a premier cosmetic clinic located in London, England. They specialize in lip augmentation, lip fillers, and other facial treatments.
The team at London Lip Clinic wanted to reach more customers and build up clientele, so they sought out our help.
What We Did
Our team opted for an integrated digital marketing strategy that included SEO, content creation, optimization, backlinking and on-page optimization to position London Lip Clinic as one of the leading cosmetic clinics in the city. Our holistic approach was also aimed at boosting their online visibility while driving returning customers.
The first thing we embarked on was to analyze the site’s current SEO performance and identify areas of improvement. We then implemented on-site SEO tactics such as optimizing meta tags, alt text, and internal linking. We also created content tailored to the target audience’s interests that included blog posts about cosmetic tips, local events, and other relevant topics.
We also created a Google Business Profile page for London Lip Clinic and listed them on other local directories to increase their visibility in local search engine result pages.
To kick off content creation, we carried out keyword research with our team of SEO experts to identify high-priority terms related to London Lip Clinic and its services. Leveraging longtail keywords such as ″lip fillers in London″ enabled us to target a wider range of potential clients who were looking for cosmetic solutions specifically in London.
We then used a mix of targeted content creation, link-building strategies, and digital PR tactics that allowed us to increase visibility for key pages on the website, which focused on clinic treatments, as well as generate regular coverage in top-tier publications across fashion & beauty niche websites.
As a result of taking these steps, organic sessions increased by over 65%, conversion rate rose 33%, inquiries came through via email jumped 62%, and appointment bookings shot up by 47%, all within six months!
Not only did overall web traffic increase, but so did quality leads and conversions too!
Our Other Work
After Web Design Albany’s service I questioned why I didn’t call them soon. Highly recommend to anyone looking to re-vitalize their webpage!
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