The first thing we embarked on was to analyze the site's current SEO performance and identify areas of improvement. We then implemented on-site SEO tactics such as optimizing meta tags, alt text, and internal linking. We also created content tailored to the target audience’s interests that included blog posts about cosmetic tips, local events, and other relevant topics.

We also created a Google Business Profile page for London Lip Clinic and listed them on other local directories to increase their visibility in local search engine result pages.

To kick off content creation, we carried out keyword research with our team of SEO experts to identify high-priority terms related to London Lip Clinic and its services. Leveraging longtail keywords such as ″lip fillers in London″ enabled us to target a wider range of potential clients who were looking for cosmetic solutions specifically in London.

We then used a mix of targeted content creation, link-building strategies, and digital PR tactics that allowed us to increase visibility for key pages on the website, which focused on clinic treatments, as well as generate regular coverage in top-tier publications across fashion & beauty niche websites.